Despite its rich heritage, Greece has yet to make a significant impact on the wine world beyond its own shores. For a long time, the introduction of its wines to consumers minds and mouths was usually via a holiday taste of the ubiquitous Retsina, which to some extent, has shackled the growth of other wines. Fortunately, things are beginning to change quite rapidly. Changes in both winemaking practice and vineyard management have altered dramatically since the 1980s – a 25% reduction in overall vineyard area has meant that production of ordinary hooch has decreased (and continues to do so) while the demand for quality wines is steadily on the rise. Most of Greece's exports currently go to Germany and France, but imports to the UK are still relatively small. This isn't helped by the fact that Greece is probably the only wine producing country to the western hemisphere that is spending next to nil on the generic promotion of its wines. Thankfully, serious quality wines are being made by a growing number of producers and boutique wineries. These represent the best that Greece has to offer; indigenous varieties, modern techniques, and palate pleasing results.