A long, long time ago, in a Bordeaux Bistro far away, called La Tupina, Ryan Quinn and Alastair Pope hatched a truly cunning plan. It was their first ever buying trip to France and they were going to need a pretty good plan if they were going to get on top of that runaway credit card bill. They may have been staying in the worst hotel in Bordeaux but that doesn't mean it was cheap. And the price of La Tupina's legendary Côte de Boeuf is not to be taken lightly, nor is the amount of Ch Branaire Ducru required to accommodate that much beef.
But like all good plans, theirs was simple: take a good thing and make it better. For more than 25 years now, wine-loving customers have enjoyed dropping in to Wine Runners (previously known as Wine Direct) for some quality browsing, some good advice, and invariably they would walk out with armfuls of very tasty wine. We make no apologies. They will have walked out with the kind of wine that can’t be bought at a supermarket or a chain liquor store. (Boo, Ssss, Argh!) Our business is built on selling what we call Real Wine. Everybody knows, if you really want the good stuff, you have to look for it. That applies to us, as well as for you!
Ok, so now we had a plan. What we needed next was to find more great wine but also, we needed to find more customers! Especially wine-adventurous customers. So over the last few years we've increased our wine selection dramatically in an attempt to seduce more customers into our kind of wine. And no-one can say we haven't tried! We've imported so much weird and delicious shit into New Zealand that, if we haven't found something you're into by now, it's probably not going to happen between us. You know what I mean? Yes, this is that polite pause where you might want to excuse yourself... well we're not saying that we have any laurels to rest on but, no-one can say we haven't tried!
But in all fairness, it's not all about you. We can't seem to help ourselves. Whenever we find really great wines, we just have to import them. Pretty simple. But that's what happens when you find something really great, isn't it? You want to share it with others!
That first ever buying trip to France wasn’t all Steak Frites you know, we also discovered some of the finest wine producers we’ve ever come across, like Francois Chidaine, Clos Marie and Domaine Grand Veneur, absolutely sensational wine producers that we are immensely proud to have introduced to New Zealand.
We used to have to drag people off the street to get them to shop with us but these days it's all a bit more civilised. We keep in touch with our thirsty customers by email, website, phone and regular wine tastings and events. And we love the chance of a chat and a catch up with customers who pop in to any of our four Auckland stores. Things have come a long way since we moved out of our beloved shop at 16 St Marks Rd in Newmarket. It was an unlikely spot, tucked away almost underneath the motorway but man, we got through a lot of wine there. In more ways than one.
Today we can boast what is perhaps NZ's largest selection of imported wine (yeehaa!). From the fabulous and rare, right down to those essential gluggable, everyday cheapies. But the Wine Runners idea is still basically the same as it was back when it all began: To many people, imported wine often seems complicated, even intimidating, but it doesn't have to be that way. All you need is a quality wine merchant and some good advice. That's what we strive for every day. We aim to be the most accessible, relevant and interesting wine company in the country.